The Impacts of the Number of Spokesperson and Negative Information on the Effectiveness of Advertising : A Cross-Culture Comparison between Taiwan and Japan
碩士 === 國立交通大學 === 管理科學學程碩士班 === 90 === Employing endorsers in advertisements is one of the most frequently used methods in global advertising. The spokesperson in an advertisement plays a key factor in influencing the overall promotion performance. How does negative information about the spokesperso...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52332976716618238306 |