A Study on Organizational Customer-oriented Strategy, Internal Marketing, Organizational Commitment, and Customer-oriented Behavior─Insurance Industry for Example
碩士 === 國立嘉義大學 === 管理研究所 === 90 === In the field of service marketing, customer oriented strategy is the best way to retain customer loyalty. Customer appraisement of service is usually based on the employee’s behavior during service encounter. Thus, customer orientation behavior can and will create...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12093764367817604254 |