The Influence of Brand Perception of Manufacturers and Perceived Value of Retailers on Buying Behavior-The Case of Gasoline Industry in Taiwan
碩士 === 國立嘉義大學 === 管理研究所 === 90 === Value creation is widely discussed in the practitioner and is often a part of organizations’ mission statements and objectives. It is seen by many marketers as the key to long-term success. Consumer perceived value is and will continue to be a strategic imperative...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64873294901621608084 |