The Effects of Reducing Strategies to Consumers’ Perceived Risk and Online Purchasing Intention

碩士 === 國防管理學院 === 資源管理研究所 === 90 === With the rapid progress of information technology, Internet becomes the hottest topic recent years. It not only brings out a prosperous development of electronic commerce, but also creates a new trading model. However, what ought to be noticed is that the Inter...

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Bibliographic Details
Main Authors: Fu-Hsin Cheng, 鄭富馨
Other Authors: 廖國鋒
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/80677793545876190758