The Study Of Market Orientation And Operating Performance In Book Publishing Industry

碩士 === 南華大學 === 出版學研究所 === 90 === With the development of manufacturing and modern technologies, publishing had escaped from its traditional, complicated procedures. The publishing industry was reshaped and publishers came face to face with unknown challenges. Stimulated by the swift changes of read...

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Bibliographic Details
Main Author: 李政毅
Other Authors: 郭常銘
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/15009859338650175162