The Study on Marketing Segmentationfor Outbound Travel Market by Life Style and Decision- Making Style Variables
碩士 === 南華大學 === 旅遊事業管理研究所 === 90 === We use decision-making style and lifestyle to segment travel market. Resarch of the past is mostly focused on the influence of travel behavior by lifestyle and personality . Although rich information can be offered by lifestyle, it is not enough for hi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56008676229462612588 |