A Study of Investment s’ Behavior Intention of Online Trading:An Application of Theory of Planned Behavior and SocialCognitive Theory

碩士 === 國立高雄第一科技大學 === 金融營運所 === 90 === Abstract With the coming of the Internet era, the development and the popularity of computer information technology and the tendency of Internet financial investment, domestic and foreign securities have scrambled to launch online stock trading. There are more...

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Bibliographic Details
Main Authors: TAN-FENG LIU, 劉丹楓
Other Authors: Gow-Liang Huang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/85818181482848414187