The Study of the Relationship Between Brand Image of Nonprofit Organization and Switching Behavior of Donors─The Mediators of Relationship Bonds
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === The brand management and practical experience of commerce business which identifying picture and distinct from competitor have becoming better and approaching perfection day by day. For the nonprofit organization, facing the funding activities and resource a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60459090494100159650 |