A Study On Channel Conflict Affecting Relationship Quality
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === The conflict between franchisers and franchisees is an inevitable phenomenon occurred in franchised-chain organizations. This thesis tends to investigate how conflict affects relationship quality from the franchisee’s perspective. Besides, the relationship t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2002
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Online Access: | http://ndltd.ncl.edu.tw/handle/19905162482478710174 |