A Study On Channel Conflict Affecting Relationship Quality

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === The conflict between franchisers and franchisees is an inevitable phenomenon occurred in franchised-chain organizations. This thesis tends to investigate how conflict affects relationship quality from the franchisee’s perspective. Besides, the relationship t...

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Bibliographic Details
Main Authors: Shu-Hui Chen, 陳淑慧
Other Authors: Pei Chao
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/19905162482478710174