The Relationships among Product display, Store Image, and Sales Performance Study of Convenience Chain Stores

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 ===   Facing today’s competitive environments, retail stores are working so hard for outperforming their competitors by various kinds of means. Product display is one of the most crucial factors to the success of retail store management. Although product freshne...

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Bibliographic Details
Main Authors: Kuo-Kwang Chang, 張國光
Other Authors: Wei-Tung
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/76874703352118274585