A Study on the Association Between Salespeople’s Personality Traits and Their Long-Term Customer Relationship Orientation
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === ABSTRACT Nowadays one important steam in the field of marketing management concentrates on the study of relationship marketing, customer relationship management, and partnership selling. However, most researches have focued on the modeling of relationship i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23591234895459708275 |