A Comparative Study Between the Conventional and Virtual Channels of the Impacts of Customers Bonding Strategies on Customers’ Trust, Commitment, and Propensity to Leave
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === Relationship marketing has recently been one of the primary interests of the academicians and practitioners. Most past studies, though seldom explored the impacts of different customers bonding strategies on customers’ trust, commitment, and propensity to le...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83720611148130227421 |