The application of "Integrated Marketing Communications" to brand marketing-A case study of BenQ

碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === In a highly dynamic and complex environment, brand marketing is arduous but crucial to any enterprise which seeks to succeed in the global market place. How does a brand overcome numerous challenges to become rooted in the minds of the target audiences, and how...

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Bibliographic Details
Main Authors: Junn-Yih Wu, 吳俊逸
Other Authors: none
Format: Others
Language:en_US
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/12474869333469783902