The Study of Political Party Advertising Communication Effect
碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === The purpose of this study is to investigate the difference political advertising communication effect between different advertisement message sender and different advertising type, This study, however, choose political parties as the advertising message sender...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/49414982683253301411 |