The Study of Political Party Advertising Communication Effect
碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === The purpose of this study is to investigate the difference political advertising communication effect between different advertisement message sender and different advertising type, This study, however, choose political parties as the advertising message sender...
Main Authors: | Lung-Chih Tan, 談龍之 |
---|---|
Other Authors: | Jun-Ying Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2002
|
Online Access: | http://ndltd.ncl.edu.tw/handle/49414982683253301411 |
Similar Items
-
The Impact of Music in Advertising and Involvement on Advertising Effects
by: Chen, Chih-Fan, et al.
Published: (2011) -
Key Features of Political Advertising as an Independent Type of Advertising Communication
by: Svetlana Anatolyevna Chubay
Published: (2015-09-01) -
The Impact of Negative Political Advertising and Candidates’ Gender on the Political Advertising Attitudes - The Moderating Effects of Political Efficacy
by: HSU, CHIH-HSUAN, et al.
Published: (2015) -
A Study on the Application of Infographics to the Advertising of Green Party Taiwan
by: Tu, Chih-Hung, et al.
Published: (2016) -
The Research of Political Communications of ROC''s Primary Parties
by: Chang, Mei Huey, et al.
Published: (1995)