Business Management and Competitive Strategy of Hypermarket in Taiwan(RT-MART as example)
碩士 === 國立清華大學 === 高階經營管理碩士班 === 90 === Hypermarket is a type of chain retailing business. Its main marketing function is to provide a shopping environment that fulfills the needs for item variety, one-stop-shopping, good bargains, and comfort. The market segment of a hypermarket is very distinctiv...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18373952308747592201 |