The effects of Customer Relationship Management on Marketing Performance---The case of shipping industry
碩士 === 國立海洋大學 === 航運管理學系 === 90 === Abstract A business want to live in E century that must focus on customers and provide quick response to them, thus, it will get competitive advantage. For a business, customer satisfaction is the main source of profits, which effects...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93774486233523126999 |