Empirical Research of the Channel Power Relation

碩士 === 國立臺北大學 === 企業管理學系 === 90 === Under the impact of technology and Internet, the children books industry competition has changed gradually. Different from what the competitors in the industry focused before, more and more intentions are paid on marketing channel. The relationship between manufac...

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Bibliographic Details
Main Authors: Chien-hsu Chen, 陳建旭
Other Authors: Wayne-shen Chow
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/58278316860241163968