Empirical Research of the Channel Power Relation
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Under the impact of technology and Internet, the children books industry competition has changed gradually. Different from what the competitors in the industry focused before, more and more intentions are paid on marketing channel. The relationship between manufac...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2002
|
Online Access: | http://ndltd.ncl.edu.tw/handle/58278316860241163968 |
id |
ndltd-TW-090NTPU0121050 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-090NTPU01210502015-10-13T14:38:04Z http://ndltd.ncl.edu.tw/handle/58278316860241163968 Empirical Research of the Channel Power Relation 通路權力關係之研究-以童書出版業為例 Chien-hsu Chen 陳建旭 碩士 國立臺北大學 企業管理學系 90 Under the impact of technology and Internet, the children books industry competition has changed gradually. Different from what the competitors in the industry focused before, more and more intentions are paid on marketing channel. The relationship between manufactures and retailers is an important factor of influencing the product quality, cost and delivery. Also, it’s the key factor of firms’ competitive advantage. Today, organizations at all levels, no matter what industries they are, from manufactures to retailers, are embarking on building good relationships with each other. They are no longer only buyers and sellers, rather, they form purchasing partnerships. The interaction and behavior between the channel members may be an important subject in channel management. I decide to focus on channel power, and then discuss the relationship between children book wholesaler and retailers. I take 160 retailers as our research sample, and find out some conclusions: 1.The use of coercion will have a positive impact on channel members’ perceptions of the power of the channel organization. 2.The use of rewards will have a negative impact on channel members’ perceptions of the power of the channel organization. 3.The use of coercion will have a positive impact on channel members’ perceptions of the conflict between the wholesalers and retailers. 4.The use of rewards will have a negative impact on channel members’ perceptions of the conflict between the wholesalers and retailers. 5.Channel members’ perceptions of increased influences in the channel organization will have positive impact on the level of channel conflict. 6. Channel members’ perceptions of increased influences in the channel organization will have positive impact on the level of performance of the retailers. Wayne-shen Chow 周文賢 2002 學位論文 ; thesis 80 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Under the impact of technology and Internet, the children books industry competition has changed gradually. Different from what the competitors in the industry focused before, more and more intentions are paid on marketing channel. The relationship between manufactures and retailers is an important factor of influencing the product quality, cost and delivery. Also, it’s the key factor of firms’ competitive advantage. Today, organizations at all levels, no matter what industries they are, from manufactures to retailers, are embarking on building good relationships with each other. They are no longer only buyers and sellers, rather, they form purchasing partnerships. The interaction and behavior between the channel members may be an important subject in channel management. I decide to focus on channel power, and then discuss the relationship between children book wholesaler and retailers. I take 160 retailers as our research sample, and find out some conclusions:
1.The use of coercion will have a positive impact on channel members’ perceptions of the power of the channel organization.
2.The use of rewards will have a negative impact on channel members’ perceptions of the power of the channel organization.
3.The use of coercion will have a positive impact on channel members’ perceptions of the conflict between the wholesalers and retailers.
4.The use of rewards will have a negative impact on channel members’ perceptions of the conflict between the wholesalers and retailers.
5.Channel members’ perceptions of increased influences in the channel organization will have positive impact on the level of channel conflict.
6. Channel members’ perceptions of increased influences in the channel organization will have positive impact on the level of performance of the retailers.
|
author2 |
Wayne-shen Chow |
author_facet |
Wayne-shen Chow Chien-hsu Chen 陳建旭 |
author |
Chien-hsu Chen 陳建旭 |
spellingShingle |
Chien-hsu Chen 陳建旭 Empirical Research of the Channel Power Relation |
author_sort |
Chien-hsu Chen |
title |
Empirical Research of the Channel Power Relation |
title_short |
Empirical Research of the Channel Power Relation |
title_full |
Empirical Research of the Channel Power Relation |
title_fullStr |
Empirical Research of the Channel Power Relation |
title_full_unstemmed |
Empirical Research of the Channel Power Relation |
title_sort |
empirical research of the channel power relation |
publishDate |
2002 |
url |
http://ndltd.ncl.edu.tw/handle/58278316860241163968 |
work_keys_str_mv |
AT chienhsuchen empiricalresearchofthechannelpowerrelation AT chénjiànxù empiricalresearchofthechannelpowerrelation AT chienhsuchen tōnglùquánlìguānxìzhīyánjiūyǐtóngshūchūbǎnyèwèilì AT chénjiànxù tōnglùquánlìguānxìzhīyánjiūyǐtóngshūchūbǎnyèwèilì |
_version_ |
1717754655522422784 |