The Effect of Product Cues on Consumers’ Perceptions of Value and Willing of Purchase: The Case of Mobile Phone
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Evidence from past research and insights from an experimental investigation are combined in a conceptual model that defines and relates product cues, perceived value, and purchase. Propositions about the concepts and their relationships are presented, then, suppor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96679934896400230670 |