不同涉入程度與品牌知名度對比喻性廣告之廣告效果影響
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Research investigate the effects of a specific of figure of speech in print advertising. The figures of speech, Tropes are indirect or irregular statements, such as puns or metaphors, that require views to make inferences to understand intended meaning. In this ar...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23617191916588952284 |