The Explore Research of Mobile-Commerce New Product Launching Marketing Strategy

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 90 === he mobile phone service industries worldwide have met a dilemma of revenue and margin were rapid descending with the mobile phone service market became saturated. In Taiwan, The mobile service operators are trying to increase mobile data income ,...

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Bibliographic Details
Main Authors: Yu Tsung-pei, 俞宗備
Other Authors: Fang Wen-chang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/31657934778251197067