Applying RFM model and Markov Chain in Customer Value Analysis
碩士 === 國立臺灣大學 === 商學研究所 === 90 === With development of information technology, relationship between enterprises and customers gets complex and prompt. Amid keen competition, resources allocation decision among customers become significant. To allocate resources efficiently and cut down waste of mark...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/39400770841878262471 |