An Investigation of Primary Bank Index Models

碩士 === 國立臺灣大學 === 商學研究所 === 90 === For the past several years, customer relationship management (CRM) has received much attention from both the academies and the practitioners. The goal of CRM calls for the building of a customer-centric organization based on one-to-...

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Bibliographic Details
Main Authors: Chen Ya-Li, 陳雅麗
Other Authors: 陳文華
Format: Others
Language:en_US
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/18647130045022863087