The Relationship between the Frequency Program Design and Consumers’ Reward Preferences -- “Guilt” as the Moderator for the Effects of Effort Requirements on Consumer Rewards Preferences--
碩士 === 國立臺灣大學 === 商學研究所 === 90 === ABSTRACT Frequency programs have blossomed in the era of customer retention, and have been willingly embraced by both retailers and consumers alike. Despite the wide adoption of the programs, little has been known regarding the factors — those controlla...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12649279409586922651 |