The Effect of Option Framing and Product Attributes on Consumer Decision
碩士 === 國立臺灣大學 === 商學研究所 === 90 === Choosing a product is a decision making process largely based on given information. By presenting one product in several different ways, that is, applying different option-framing methods, it is known that consumers will exhibit different behaviors and thus respond...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66749433561354820443 |