Statistical Modeling and Data Validation of Customer Value Estimation
碩士 === 國立臺灣大學 === 商學研究所 === 90 === Abstract The recent rising interest in Customer Relationship Management (CRM) and the shift in the enterprise marketing paradigm have highlighted the importance of customization in today’s market competition. In order to effectively map up a customized...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82044699937756203409 |