The Effect of Asymmetric Message Framing and Product Benefits on the Usage of Price Bundling
碩士 === 國立臺灣大學 === 商學研究所 === 90 === ABSTRACT In today''s marketplace, the practice of price bundling is widespread. Manufacturers and retailers routinely offer single units of multiple products or multiple units of the same product for one bundled price. Not surprisingly, while t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08905101349582869507 |