Development and Design of a Prototype of Customer Relationship Decision Support System
碩士 === 國立臺灣大學 === 商學研究所 === 90 === For the past several years, customer relationship management (CRM) has received much attention from both the academies and the practitioners. The goal of CRM calls for the building of a customer-centric organization based on one-to-one marketing concept....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09180930149733877830 |