The Relations between the Firms’ Name Recognition and the Attribution, Complaint, Compensational Preference of Consumers
碩士 === 國立臺灣大學 === 商學研究所 === 90 === DISSERTATION ABSTRACT “The Relations between the Firms’ Name Recognition and the Attribution, Complaint, Compensational Preference of Consumers.” This study examines and analyzes the industry of consumer goods from three dimensions that are t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44664936314591843230 |