The marketing strategy of new product, Digital photo stamp as a live case

碩士 === 國立臺灣大學 === 商學研究所 === 90 === How to convince consumer of an innovatory product just presented to the market? And how to break through the Break-even point of the product introductive period in the shortest time? That are the important issues what enterprises most concern. This resea...

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Bibliographic Details
Main Authors: WEN-BIN WU, 吳文斌
Other Authors: Chung-Chau Chang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/11844184484932653889