Performance Arts Co-Marketing and Consumer Behavior

碩士 === 國立臺灣大學 === 國際企業學研究所 === 90 === The main purpose of this research is through consumer to understand, and then acquire Performance Arts of the consumer behavior and the perceptual. It appends and establishes the pursuant of Co-Marketing activity, and base on the interest of consumer of Performa...

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Bibliographic Details
Main Authors: Yung-Chung Chiang, 蔣永寵
Other Authors: Heng-Chiang Huang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/71935217390726539604