Market Entry Strategies for Innovators－Take On-line Games and Central Kitchen Industries for Example to Describe the Way of Linking up Core Technology/Capability with Complementary Assets/Capability
碩士 === 國立臺灣大學 === 國際企業學研究所 === 90 === Many small firms, which are first to commercialize an innovation, have found that it’s hard to successfully promote new product derived from this innovation. In spite of this, many competitors/imitators with plenty of related techniques and capabilities have suc...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22298774776508625913 |