GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS ADMINISTRATION
碩士 === 國立臺灣大學 === 國際企業學研究所 === 90 === More and more enterprises in Taiwan are willing to retreat from brand management to cumulate brand image now for higher profit in the future. Instead, these manufacturing firms switch their business focus into contract production for multinationals from the dev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34761372544447512238 |