台灣生活風格價值的變遷:汽車廣告再現
碩士 === 國立臺灣大學 === 新聞研究所 === 90 === Based on the discourse of Lifestyle in consumer culture , the research analyzes changes of values about lifestyle in Taiwan from 1982 to 2001. The research sample is car advertisements on TV , employing content analysis to explore values manifesting on these ads....
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| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62qpud |