The Relationship between Relational Bonds and Customer Loyalty-A Case Study of Taiwan’s Information Education Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 90 === The relationship marketing has become a new marketing paradigm in recently year. It is one of the important marketing strategies to build a stable and long term relationship with customers. Among the academic field, there were many studies focused on relationship...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11053849915980931819 |