An Exploratory Research of Store Environment and Shopping Atmosphere Creation: The Case of Sunrise Department Store
碩士 === 國立臺灣科技大學 === 管理研究所 === 90 === Due to the fact that consumers possess both rational and emotional consumption behavior, the scope of the products and services available in the retail market has become more abundant and diverse. This research aims to explore how a department store makes consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50813197145685721391 |