Retailer's Motives for Forward Channel Integration: An Exploratory Study
碩士 === 國立臺灣科技大學 === 管理研究所 === 90 === Being the market frontier and given that the market competition is higher than ever, retailers try hard to come up with innovative sale tactics in order to survive and grow in the market. This makes channel management and operation an important topic...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35996063744835820533 |