The research of product type, stroe type, customer knowledge, and customer satisfaction
碩士 === 中國文化大學 === 國際企業管理研究所 === 90 === Customer satisfaction is the key factor for firms to success, because it influences word-of-mouth, market share, company image, and the profit directly. Besides, the product life cycle in 3C (computer, communication, and consumer electronics) industr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13783985146630960141 |