Distribution Channel Integration、Bargaining Ability and Channel Performance of Taiwanese Firmin Mainland China.
碩士 === 中國文化大學 === 國際企業管理研究所 === 90 === Mainland China is seemed as the biggest market in the world and most areas are not well developed. With “regional advantage” of abundant resource, its’ potentiality is unlimited. Most studies on Mainland China are emphasized on channel strategy, marketing chann...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35252575206520125029 |