Research on the Effects of Marketers’ Personality Traits on Service Quality —An Example of Pharmaceutical Services
碩士 === 靜宜大學 === 企業管理學系 === 90 === Since 1980, a number of researchers have conducted studies focusing on service quality. In 1985, Parasuraman, Zeithaml & Berry conceptualized service quality as a 5-Gap model, and lead the trends in service quality research. Then, researchers began to think abou...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89509646635410124520 |