The influence of knowledge transfer on the relationship between brand marketing and brand equity-an empirical study of domestic banking industry.
碩士 === 實踐大學 === 企業管理研究所 === 90 === The knowledge-based economy time is coming, “knowledge transfer” had become an important issue of knowledge management. As far as domestic banking industry is concerned, the products are more similar, and banking brand will become decision criteria of customers. So...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87677343170588080512 |