A Study of the Relevance between Service Quality and Relationship Quality under Different Service Classification
碩士 === 東吳大學 === 企業管理學系 === 90 === For service industries, the real meaning of marketing is to build the long-term and valuable relationship with customers. On the other hand, services have some unique characteristics such as intangibility, inseparability, variability, and perishability. The first tw...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60167248554358348481 |