The Research of Web Store to Implement Database Marketing
碩士 === 南台科技大學 === 資訊管理系 === 90 === When customer databases were applied to telephone marketing and direct mail marketing in the past, it burdened the company with expensive toll-free call and the cost of the employee. Besides, some problems couldn’t be improved effectively, including the cost of med...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52094069554444815952 |