The Linking Between Market Orientation and Guanxi Network
碩士 === 東海大學 === 企業管理學系碩士班 === 90 === Abstract In the past, western management scholars in the field of relationship marketing did not discuss much about guanxi network and guanxi based on crossculture. As well, there are not many studies discussing about the effect of guanxi to operationa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/de8x8y |