Marketing Management of Sport Websites in Taiwan: A Relationship Marketing Perspective
碩士 === 淡江大學 === 大眾傳播學系 === 90 === As sport transformed into a commercial industry, sport marketing has become trendy in contemporary society. In particular, the establishment of sport websites turns into almost indispensable in sport marketing management. This research aims to explore marketing ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85039862423607828105 |