The Study of Advertising Effectiveness of Spokesperson and FCB Model
碩士 === 淡江大學 === 國際貿易學系 === 90 === A recent estimate indicates that around one-quarter of all commercials screened in the United States include celebrity spokespersons, and that one in five marketing communications campaigns in the United Kingdom feature celebrities. However, the advertising effect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03421257310731126206 |