The Impact of Brand Associations on Brand Equity
碩士 === 淡江大學 === 國際貿易學系 === 90 === Due to the changes of the consumptive pattern and demand today, establish and manage brand equity are gradually concerned by the authorities. The establishment and management of brand equity depend on the results of valuing and measuring on brand associations more t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24429287107047963660 |