Exploring the Influences of the Bonds between Customer Satisfaction and Loyalty for Competitor''s Marketing-Mix Strategy -- By the Case of Mobile Phone Services
碩士 === 淡江大學 === 管理科學學系 === 90 === In the rapid and comparative business environment, enterprises should increase customer satisfaction to keep growing. Although customers feel unsatisfied, they still show loyalty because there exits some bonds between satisfaction and loyalty. Hence bonds can be tho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36626641356514118485 |