The Influence of Consumer''s Perceived Risk on Price Consciousness and Purchase Intention of Private Label Brand
碩士 === 淡江大學 === 管理科學學系 === 90 === In recent years,retailers developed PLB which were viewed as a future trend.At present,the retailers in our country have aggressively developing PLB categories of their own.Among the reasons of PLB''s success,we find out the factors including consumer'...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51990326480433153171 |